Hello, I'm Peter.
By day, I am a digital marketing professional. By night, your local car enthusiast and amateur photographer. Easily persuaded with food.
Human Marketing
I’ve helped create and deploy thousands of pieces content. Billions of impressions to generate millions in revenue. The common denominator here? Not me, it’s about the audience, the humans.
Timeline, Interests and Skills
Digital Strategist | Intel
Lead digital experiences for Intel's Software vertical.
Social Media | Intel
Management of Intel Technology organic + paid social for tech leadership.
Social Media | Rastaclat
Management of influencer, organic and UGC social platforms and content.
Social Media | Autodesk
Management of Autodesk Construction Cloud social platforms.
Marketing Comms | Sutter Health
Management of Sutter Health Plus web content, messaging and updates.
Social Media | NVIDIA
Management of SHIELD organic, paid social and influencer activations.
Community Manager | Monster Energy
Management of social media profiles and community platform for sponsorships.
Things I like
- Family time
- Graffiti Art
- Generative Ai
- Car Enthusiast
- Cat Videos
- Photography
- Horror Films
- Cryptocurrency
- Goldendoodles
- Coffee / Cafes
Things I know
- Salesforce
- AEM
- Asana
- Jira
- Basecamp
- Workfront
- Airtable
- ChatGPT
- Claude
- OpenAI
- Sprout
- Wordpress
- Magento
- Joomla
- Drupal
- Sprinklr
- Hootsuite
- Khoros
- Adobe Analytics
- Google Analytics
- Illustrator
- Photoshop
- Premiere Pro
- Canva
- VEO
- Figma
- WooCommerce
- Shopify
- Square
- Wix
Education
University of California, San Diego (UCSD)
Bachelor’s Communication
Sacramento City College
Associate’s Communication
Associate’s Cognitive Science
Social Media Marketing
The first part of social media is being social. Humans like humans, I try not to be a robot.
Brand & Identity
From ideation to actual DMs, my plan is to have consistent brand voice and value. Always.
Digital Strategy
An integrated framework for all things digital. I try to curate a whole experience for the audience.
Research & Insights
To have a good pulse in the marketing, I leverage data and insights to help navigate efficiently.
Content Marketing
It’s not just what you say, it’s how you say it. I aim for valuable and relevant content to build trust.
Nurture and Growth
It’s more than just growing followers, it is about building authentic relationships.